News decisions remain with the editorial team, not advertisers or sponsors.
Paid stories, branded videos, sponsored posts, affiliate links and other commercial placements must be labelled clearly before a reader engages with them.
Advertising must not be disguised as independent reporting.
We do not accept payment or gifts in exchange for favourable coverage, suppressing a story, changing a factual finding or removing an accurate report.
Reporters and editors must disclose relevant financial, personal or organisational conflicts to the editor.
We keep a record of paid content, the sponsor, the date, the label used and the person who approved it.
This policy applies to any ad network, direct advertisers, social channels and affiliate links we use.